New Publicness: This chapter enlightened us about making yourself or your company searchable by google. If you do not make this possible then you are making it difficult for consumers to find you. The author called this Googlejuice!
We spent a lot of time discussing the fact that web pages must be simple and easy to navigate. If we, as users, were not able to quickly (about 30 seconds) find what we wanted on your site then we would move on. This means that companies must focus on CUSTOMER SERVICE in this aspect. It is the new wave of marketing!
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